- Posted by Admin on September 25, 2008
Today when a customer calls requesting help, there is a greater chance the caller on the other line may be asking that question in another language. The bilingual market in the US is growing rapidly, and with that has come an increased need for Bilingual Customer Service Support. The sharp rise in the Latino community in the US is resonating in an increasingly large Spanish speaking segment. This portion of the population cannot be ignored because it is growing sector of the country with strong purchasing power.
What happens when a customer calls for help and services but the staff on the company side does not speak Spanish? Simple, a part of the market has now been fragmented from receiving customer service. This will lead to a feeling of being disenfranchised from the whole and a loss in desire to use the service or to buy from the company. Or worse, that client may simply contact the next provider of the same service, and spend their dollars elsewhere.
This leads to the resounding trend for employers and hiring managers to seek out bilingual Team Members. More and more job descriptions are including this in their listing on employment requirements, or are the deciding factor between on hiree and another. In a tight economy, there is little wiggle room for keeping customers happy, and more importantly returning.
To keep with the times and to keep the segment of the market being targeted by a company, ensuring the ability to service the customers, includes the ability to communicate to the ever growing Latino population .
- Posted by Admin on September 25, 2008
The US is constantly growing and diversifying. This is most clearly seen in the rise of the Latino community. The rise in the Latino population is easily expressed by totaling the 1.7 million additional members it adds annually to the over all US population. This severe rise in population is creating a steep demand for bilingual employees regardless of the industry.
The health care, education, financial, sales and marketing are all sectors of industry that are aggressively seeking employees with an ability to communicate in Spanish as well as English. Other languages including German, Japanese and Russian are also languages human resource managers are seeking out.
In a global economy, the population of the US’s dialect is shifting, but additionally industries are seeing immense growth of customers coming from other areas of the world as well, using the internet as the vehicle to drive them to the best vendor for their needs.
In 2007 to 2008, as many as 3 out 10 employers will include the ability to speak a minimum of two languages a requirement for hiring. There is an increasing number of position postings that include this skill in their outline of requirements.
As job seekers enter into the search taking stock of the abilities to communicate to a larger audience is a vital positioning point, and a selling point to possible future employers.